The Altius Case

The Altius case (Dolan & Yong, 2014) is about product and pricing strategy. Imagine your product is a premium-priced brand and sales are decreasing. What should you do? After reviewing the case, it should be clear that Altius needs to address the current situation.

Post an analysis of the Altius case, including the following:

·     A brief summary of why Altius has lost market share, including examples and references for your rationale

·       An analysis of whetherAltius should launch the Elevate pricing and product strategy

o   Is this a sound business decision? Why or why not? Explain.

·       A recommendation of at least one way you can use this analysis of product and pricing strategies in your current or future job


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