Pitching the Story
MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:
• Local, quirky personalities
• The underdog
• Impact on the audience
• Something of an unusual nature
Part 1: Pre-Pitch
Using one of the companies that you began developing in the Unit 2 Individual Project, create a story that you wish to shop to a media outlet. Use the following guidelines:
• Provide a brief overview of the company.
• Describe the media outlet being pitched. Include information on its target audience (the media outlet must be real).
Part 1 of the Individual Project should be 1 page in length. Be sure to cite your resources.
Part 2: Writing an Effective Pitch Letter
• Write the pitch letter, which should include the following:
An attention-grabbing opening
Background information supporting the pitch
The action step
Part 2 of the Individual Project should be 2 1/2 pages in length. Be sure to cite your resources.
Part 3: Follow-up and Other Considerations
• Describe your follow-up plan.
• Discuss the special considerations for pitching a blogger.
Part 3 of the Individual Project should be 1 1/2 pages in length. Be sure to cite your resources.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8 to10 pages in length.
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