Memo to Business Partners


Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.

Write a 750- to 1,050-word memo to your prospective business partners in which you complete the following:

  • Describe the results of your competitive analysis.
  • Explain the characteristics of the market niche to which the product or service will be targeted.
  • Provide your recommendation of brand characteristics that will support the total product’s value.
  • Specify the overall value proposition of the total product
  • Recommend unique product characteristics that will appeal to the targeted market niche.

Format your paper consistent with APA guidelines.

 

Week two assignment is attached

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