Intro into Business Discussion 2


DUE DATE SUN 12TH
NO PLAGIARISM
1-2 PARAGRAPHS
HOT TOPIC
PART 1
Read this articleIn Sneaker Wars Its Also Curry (Under Armour) vs. James (Nike)(you can also view the PDFhere) on the use of celebrity endorsements in the competition between Nike and Under Armour.
Think about a time when a celebrity endorsement influenced you to buy a product in the last five years. In the discussion thread describe the following:
OR
In the discussion thread comment on whether or not you think celebrity endorsements are an effective marketing tool and why.

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