How Marketing and The Holistic Marketing Concepts Are Implemented In Practice To Adapt Superior Competitive Strategy and Creating Value For Achieving Sustainable Competitive Advantage


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Select some domestic or international enterprise and analyze with examples, as how marketing and the holistic marketing concepts are implemented in practice to adapt superior competitive strategy and creating value for achieving sustainable competitive advantage?There are five competing concepts under which organizations can choose to conduct their business: the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The first three are of limited use today. Marketing concept is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders within a given supply or value chain. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and inter-dependencies. Holistic marketing recognizes that everything matters in marketing and that a broad, integrated perspective is often necessary. Four components of holistic marketing are relationship marketing, integrated marketing, internal marketing, and performance marketing.

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