HOST203 Hotel Management:Report on International Hotel Group


Question:

You will need to demonstrate research and knowledge on your chosen topic.
For this assessment, students are required to choose a specific local accommodation property, preferably from an international hotel group/ chain. Students then prepare a report covering the systems and structures of their chosen property/ chain.
The report might cover some (but not limited) of the following points:
• Where is the hotel located? Map?
• How many rooms? Price?
• What is the hotel’s organizational structure?
• What is the hotel ownership/brand?
• What are the key products and services?
• What are hotel target markets?
• How is the hotel positioned on the market in comparison to primary competitors?
• What are the hotel’s USPs?
• What is the key service quality of the hotel?
• What are customer’s reviews of the hotel?
• Recommendations for improvement
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