As a luxury retail operations consultant, you have been asked to prepare a research report for the Board of Directors in your firm titled:
“Distribution expansion for (insert premium/luxury brand of your choice here): A report discussing the expansion strategy and plan for entry into new countries (United States/Middle East/Asia)”
Structure of your report (indicative word-count):
Your report should comprise the following sections:
· Executive Summary: a short executive summary (approx. 150 words, not included in the word count) for the project. You should highlight the key points of your analysis and recommendations.
· Introduction (approx. 300 words): a brief overview of the luxury brand including key recent successes/developments/issues and an overview of the retailer’s evolution/growth over the past three years.
· Analysis (approx. 700 words): Prepare an analysis on the current distribution strategy for your brand. Consider the following:
1. Do they operate in any global markets at present?
2. What methods do they currently use in their COO and globally?
3. Identify which methods are effective/not effective and describe why.
4. Who is their current target market?
5. What is their market position?
· Recommendations and Conclusion (approx. 500 words): Formulate a five-year proposed growth strategy plan for the brand on expanded growth with the distribution strategy and possible expansion into either/all United States/Middle East/ Asia. Your recommendations must be feasible and adequately justified. You should also discuss how these recommendations would benefit the brand.
Tired of low grades? We can help you write a successful essay that will boost your grades.
Order With Us Today!
The post Expound the Distribution and Expansion for Jacquemus Luxury Brand. first appeared on homeworkcrew.
Hi there! Click one of our representatives below and we will get back to you as soon as possible.