DUE 7/15 – 5 PAGE Marketing Paper


The Huffington Post was started with relatively few resources and was recently sold to AOL for $315 million. Discuss the history of the company. Also in light of Porter’s five forces analyze how The Huffington Post became successful. In addition discuss the four of the revenue models that online publishers can have. Name them and describe them. Give examples for each model and explain how each example relates to its model. This should be 4-5 pages in APA format.

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