Design and evaluate an integrated marketing communications mix relevant to the scenario for integrated communications assignment.


Prepare an individual report based on the organization of your choice, which focuses on the practical application of communication tools and, develop a relevant marketing communications plan. 2500 words
• Undertake a review of your chosen organizations current approach to integrated communications received by a range of stakeholders.
• Design and evaluate an integrated marketing communications mix relevant to the scenario for integrated communications assignment.
• Identify appropriate techniques and resources to build cross functional relationships and critically evaluate communications role in delivering value to a range of stakeholders.

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