Collaborative consumption is a newer term to describe shopping and consumption that is facilitated by the Internet and falls outside the distribution networks established by large (and smaller) companies. Review the Penn & Wihbey (2015) article on collaborative consumption and sharing economies.
Post an analysis of the Penn & Wihbey (2015) resource, including the following:
Â· A brief summary of the most valuable or insightful conclusion about the collaborative consumption discussion based on your review and experience
Â· An assessment of why you think this insight is so important
o For example, is the sharing economy good for consumer marketplaces? Provide a rationale with examples or references.
Â· A recommendation for at least one way you can use this information about collaborative consumption in your current or future job
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