Brand Equity: What’s in a Brand?

he Interbrand (2014) report shows the change in value of 100 global brands. Review the report and identify one brand from the following sectors: Business Services, Diversified, Financial Services, and Technology.


Post an assessment of the chosen brand and branding tactics, including the following:

  • A description of your chosen brand along with the most valuable or insightful conclusion regarding the brand, branding tactics used, and the brand’s overall value
  • A prediction of whether the value (i.e., its equity) will increase or decrease in the next few years, including a rationale with examples and/or references
  • A recommendation for at least one tactic a company with which you are familiar can use to enhance its brand equity

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