Assessing the Potential Marketability of a Healthcare Organization


In this week, you explored the next steps involved in the strategic planning process. Specifically, you examined the general marketing mix and the more contemporary healthcare marketing mix. Likewise, you learned about the various strategies present in healthcare marketing.

In this assignment, you will conclude the potential marketability of a healthcare organization on the basis of your findings after evaluating each of the organization’s marketing mix (both general and healthcare). This will require you to research two healthcare organizations in a similar geographic location.

You will have the flexibility to select any two healthcare organizations, which offer similar services and serve the same geographic location.

For example, you may be interested to research two acute care hospitals (a type of service) in Savannah, Georgia (location). In this example, you would need to research two existing acute care hospitals in Savannah, Georgia, and complete the marketing mix assessment for each.

Please review the following and use specific information from these resources, your course resource, and additional research to address the tasks posed below:
United States Census 2010. (n.d.). Interactive population map. Retrieved from
United States Census Bureau. (n.d.). Retrieved from (n.d.). Find & compare doctors, hospitals, & other providers. Retrieved from



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