Amazon Case Study Competitive Strategy


Amazon Case Study Competitive Strategy

Review Case Study 16: Amazon and answer the following questions:

What is the competition like in the grocery retail industry? Which of the five competitive forces is strongest? Which is or are weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?
What does your strategic group map of the U.S. grocery retail industry look like? Is Whole Foods Market suitably positioned? Why or why or why not?
What do you see as the key drivers of change in the U.S. grocery retail industry? Based on these drivers, trace Amazon, Inc.’s evolution in the U.S. retail grocery industry. Is the Amazon Inc. / Whole Foods Market combination potentially disruptive? Why or why not?
What key factors may determine the success of the Amazon, Inc. combination with Whole Foods Market?
What recommendations would you make to Jeff Bezos, CEO and founder of Amazon, Inc. to improve Whole Foods Markets’ competitiveness in the market while mitigating any current and future risks?

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