Conduct a thorough analysis of the event/ situation and identify the following: Which two (2) forces/factors
triggered the event? For each force/factor, explain how it positively or negatively affected the ability of the
company/government institution/non-profit organization to serve their customers/audience.
How did the company/government institution/non-profit organization respond to each force/factor? Do you
think the company’s reaction was appropriate? Justify your answers.
Using the segmentation variables identify the target audience/customers relevant for the chosen
Fill in the submission form provided, including a reference list (APA style) as part of this project for both
Video and Essay.
References – Minimum of four references (at least two from recognized academic sources) for both the
video and individual essay
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